Marketing Management 4e


Marketing Management 4e
Author: Rajan Saxena
Publisher: Tata McGraw-Hill Education
ISBN: 9780070144910
Size: 12.58 MB
Format: PDF, Mobi
View: 5884
Get Books

Marketing Management 4e

Marketing Management 4e by Rajan Saxena, Marketing Management 4e Books available in PDF, EPUB, Mobi Format. Download Marketing Management 4e books,


MARKETING MANAGEMENT 4E
Language: en
Pages: 883
Authors: Rajan Saxena
Categories: Marketing
Type: BOOK - Published: 2009 - Publisher: Tata McGraw-Hill Education
Books about MARKETING MANAGEMENT 4E
Strategic Marketing Management 4e
Language: en
Pages:
Authors: Akhter
Categories: Marketing
Type: BOOK - Published: 2020-03 - Publisher:
Books about Strategic Marketing Management 4e
Instructor's Manual, A Framework for Marketing Management, 4th Edition, Philip Kotler, Kevin Lane Keller
Language: en
Pages: 281
Authors: Robert J. Galka
Categories: Marketing
Type: BOOK - Published: 2009 - Publisher:
Books about Instructor's Manual, A Framework for Marketing Management, 4th Edition, Philip Kotler, Kevin Lane Keller
Marketing Management
Language: en
Pages: 728
Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2020-04-28 - Publisher: Pearson Higher Ed
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital
Methodology of Business Studies
Language: en
Pages: 144
Authors: Emmanuel
Categories: Industrial management
Type: BOOK - Published: 2010-09 - Publisher: Pearson Education India
The content for this book has been carefully selected and organized to provide an integrated learning approach to business studies.
Market-Driven Management
Language: en
Pages: 624
Authors: Jean-Jacques Lambin, Isabelle Schuiling
Categories: Business & Economics
Type: BOOK - Published: 2012-07-19 - Publisher: Macmillan International Higher Education
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author
Marketing Management
Language: en
Pages: 506
Authors: Russell S. Winer, Ravi Dhar
Categories: Business & Economics
Type: BOOK - Published: 2010-08-30 - Publisher: Pearson College Division
The marketer's world has changed substantially since the development of the Internet. Social networking sites make world-of-mouth a critical marketing tool. This textbook goes beyond the basic concepts of marketing to presents a strategic, integrative perspective that incorporates information on how to utilize new technologies.
Global Marketing Management
Language: en
Pages: 751
Authors: Robert Dow Buzzell, John A. Quelch, Christopher A. Bartlett
Categories: Export marketing
Type: BOOK - Published: 1992 - Publisher: Prentice Hall
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
The Philosopher's Stone for Sustainability
Language: en
Pages: 538
Authors: Yoshiki Shimomura, Koji Kimita
Categories: Technology & Engineering
Type: BOOK - Published: 2012-09-19 - Publisher: Springer Science & Business Media
Industrial Product-Service Systems (IPS2), which is defined as “an integrated industrial product and service offering that delivers value in use,” has expanded rapidly over the last decade. IPS2 has allowed us to achieve both high added value and high productivity and has enriched our QOL by improving the performance of
Global Marketing Management
Language: en
Pages: 680
Authors: John A. Quelch, Christopher A. Bartlett
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: South-Western
GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined.