Contemporary Advertising


Contemporary Advertising
Author: William Arens
Publisher: McGraw-Hill/Irwin
ISBN: 9780073381077
Size: 64.92 MB
Format: PDF, ePub
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Contemporary Advertising

Contemporary Advertising by William Arens, Contemporary Advertising Books available in PDF, EPUB, Mobi Format. Download Contemporary Advertising books, Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.


Contemporary Advertising
Language: en
Pages: 736
Authors: William Arens, Michael Weigold, Christian Arens
Categories: Business & Economics
Type: BOOK - Published: 2008-10-24 - Publisher: McGraw-Hill/Irwin
Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text
Contemporary Advertising
Language: en
Pages: 614
Authors: William F. Arens
Categories: Advertising
Type: BOOK - Published: 2002 - Publisher:
Presenting advertising from a creative stand-point and using real-world examples, this text addresses the world of contemporary advertising. The text emphasizes the importance of Integrated Marketing Communications and how it impacts advertising strategy.
Contemporary Advertising and Integrated Marketing Communications
Language: en
Pages: 774
Authors: William F. Arens, Michael F. Weigold, Christian Arens
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher:
'Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.
Controversies in Contemporary Advertising
Language: en
Pages: 336
Authors: Kim Bartel Sheehan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-18 - Publisher: SAGE Publications
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally
Contemporary Advertising
Language: en
Pages: 718
Authors: Courtland L. Bovée, William F. Arens
Categories: Advertising
Type: BOOK - Published: 1992 - Publisher: McGraw-Hill/Irwin
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics.
Contemporary Advertising
Language: en
Pages: 617
Authors: Courtland L. Bovée, William F. Arens
Categories: Advertising
Type: BOOK - Published: - Publisher: Tata McGraw-Hill Education
Books about Contemporary Advertising
Contemporary Advertising
Language: en
Pages: 629
Authors: Courtland L. Bovée, William F. Arens
Categories: Advertising
Type: BOOK - Published: 1986 - Publisher: Irwin Professional Publishing
Books about Contemporary Advertising
Essentials of Contemporary Advertising
Language: en
Pages: 558
Authors: William F. Arens, David H. Schaefer, Michael F. Weigold
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: McGraw-Hill Higher Education
Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.
Contemporary Advertising
Language: en
Pages: 714
Authors: Christian Arens, William F. Arens, Michael F. Weigold
Categories: Advertising
Type: BOOK - Published: 2016-04-16 - Publisher:
Books about Contemporary Advertising
Contemporary Advertising
Language: en
Pages: 617
Authors: William F. Arens
Categories: Business & Economics
Type: BOOK - Published: 2003-11 - Publisher: McGraw-Hill College
Contemporary Advertising, 9e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry. This text