Expert guidance on exploring and choosing the perfect job Whether you're already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you. Breaks down specific educational requirements and additional training Surveys
Complete with top tips for getting in, advice on how the industry is changing and is likely to change, useful names, addresses, web sites and contact points, this book is the ideal starting point for a successful career in this exciting field.
'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing
Ideal for college-bound students or anyone thinking about making a career change Careers in Marketing offers all the information career seekers need to explore and choose a profession and then narrow it down to a job that suits them. The book provides an overview of marketing, outlines job options, and
This is a resource for anyone considering a job search in marketing or strategic planning. Based on the research and experiences of Harvard Business School graduates and faculty, this comprehensive career guide describes career opportunities and provides guidance on the recruiting process.
A career in marketing or market research makes a worthy challenge for those whose creative genius is matched by their analytical acumen. For those interested in marketing careers, this WetFeet Insider Guide explores the opportunities within and beyond the consumer products industry; what it takes to succeed; typical career paths;
Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her